Post by account_disabled on Mar 10, 2024 19:49:49 GMT -8
I decide to buy the product/service Advocate : I talk about it and recommend it because I am satisfied The marketing flywheel Recently Hubspot , a company that produces marketing support software, theorized the Flywheel or "Marketing Flywheel". The idea is to emphasize the circularity of the process, in which the effectiveness of each phase releases energy for the success of the following ones. Attract : the initial objective is always to attract the attention of the potential customer with useful content (information, insights, advice) and without thinking about the sale.
Engage : at this point it is time to get in touch with the interested Canada Phone Number public, but second its ways, places and times. By entertaining him and responding to his curiosities, but also by making it simple to search for information and make a purchase. Delight : this is the phase in which we aim for maximum customer satisfaction during and after the sale (for example by simplifying access to support). If done well, it will lead to customer loyalty and transforming him into a promoter of the brand. flywheel marketing flywheel Each of these moments, as it responds to specific objectives, must be linked to different metrics.
In the first phase it may make sense to keep an eye on website visits or the growth rate of social media followers. In the second, it will be possible to consider the interactions generated, the number of messages received from potential customers, and the conversions. In the third you will have to consider the degree of satisfaction, reviews and positive mentions. My advice is to choose one of these models and try to use it in your business. For each phase, identify the objective, the actions to achieve it and the metrics to measure its effectiveness. I can assure you that this is an excellent exercise to begin to conceive of marketing activity not as monolithic, but made up of phases and micro-moments .
Engage : at this point it is time to get in touch with the interested Canada Phone Number public, but second its ways, places and times. By entertaining him and responding to his curiosities, but also by making it simple to search for information and make a purchase. Delight : this is the phase in which we aim for maximum customer satisfaction during and after the sale (for example by simplifying access to support). If done well, it will lead to customer loyalty and transforming him into a promoter of the brand. flywheel marketing flywheel Each of these moments, as it responds to specific objectives, must be linked to different metrics.
In the first phase it may make sense to keep an eye on website visits or the growth rate of social media followers. In the second, it will be possible to consider the interactions generated, the number of messages received from potential customers, and the conversions. In the third you will have to consider the degree of satisfaction, reviews and positive mentions. My advice is to choose one of these models and try to use it in your business. For each phase, identify the objective, the actions to achieve it and the metrics to measure its effectiveness. I can assure you that this is an excellent exercise to begin to conceive of marketing activity not as monolithic, but made up of phases and micro-moments .