Post by account_disabled on Dec 11, 2023 2:37:22 GMT -8
Material, you may not yet be aware of the problems you have and that your company can possibly solve. Therefore, this flow may be a little more extensive, as there is still a need to educate you on a number of issues. On the other hand, let's say you have an e-commerce and you want to create a nutrition flow for your leads who have abandoned the cart in the virtual store. These people have already expressed an interest in your product and are already further along in this journey. For this reason, our objective is not to educate them about their problems, but to give that "nudge" towards the purchase. Thus, it is possible that this flow will be a little shorter.
Get the flow going, keep track of the rates and run tests! Just as in Phone Number List newsletter shooting, it is very important to monitor the opening, click, hard bounce, soft bounce and unsubscription rates. But, in addition to this, a healthy practice is to monitor the click rates of the last (and the last mainly!) emails more closely, as they will probably contain the call to action expected for this flow. If we have excellent rates on all emails, but not on the last one, it has not fulfilled its purpose. Therefore, he is attentive! If you want to delve even deeper into this strategy, find out how in our article how to create a perfect nutrition flow for your company.
Conclusion You already know that the nutrition flow is a specific short-medium term action, which has a beginning, middle and end. And furthermore, a newsletter is a recurring action that, in theory, will never end. Therefore, by making good use of both, you can guarantee: Your presence in the minds of your contacts and constant and accurate communication with them through the newsletter; The strategic education of your prospects, and a possible key conversion at the end of the flows; The saving of time due to automated actions; Insights into your audience's behavior. These are actions that, when used in synergy with each other, and in a strategic and segmented manner, can transform email into a strong communication and conversion channel for your company.
Get the flow going, keep track of the rates and run tests! Just as in Phone Number List newsletter shooting, it is very important to monitor the opening, click, hard bounce, soft bounce and unsubscription rates. But, in addition to this, a healthy practice is to monitor the click rates of the last (and the last mainly!) emails more closely, as they will probably contain the call to action expected for this flow. If we have excellent rates on all emails, but not on the last one, it has not fulfilled its purpose. Therefore, he is attentive! If you want to delve even deeper into this strategy, find out how in our article how to create a perfect nutrition flow for your company.
Conclusion You already know that the nutrition flow is a specific short-medium term action, which has a beginning, middle and end. And furthermore, a newsletter is a recurring action that, in theory, will never end. Therefore, by making good use of both, you can guarantee: Your presence in the minds of your contacts and constant and accurate communication with them through the newsletter; The strategic education of your prospects, and a possible key conversion at the end of the flows; The saving of time due to automated actions; Insights into your audience's behavior. These are actions that, when used in synergy with each other, and in a strategic and segmented manner, can transform email into a strong communication and conversion channel for your company.