Post by account_disabled on Oct 24, 2023 20:20:51 GMT -8
You have to answer the question yourself whether you will be better off promoting a given product or your entire brand. Once you have chosen what to advertise, you need to determine who you want to advertise it to? Who do you want to speak to? In a word, define the target group.
For Dove, these will be women aged 20-50 who care about their beauty. So what if men also buy Dove products? This is irrelevant, because advertising often reaches a wider group than initially planned. By focusing on specific women, we can reach not only other women, but also men Email List this is a side effect that is most desirable. But that doesn't mean we should direct our message to them.Competitive analysis should also be among your interests. You need to check how they compare to you, how much they sell, how they sell, what they do to advertise, and how well they do it. I'm not saying that you have to follow it, but often competitive analysis allows us to see in which direction it is worth going.
Talk to dog owners and ask what they consider when choosing food. You can also run an information campaign that dry food is suitable for dachshunds, and canned wet food is more suitable for bull terriers. Offer product sets for specific breeds, sell food at parks, and do dog tastings. If you steal the dog's heart, you will steal the owner's heart.
If you've researched your competition, study how people buy your product. If you sell online, check what makes people come to your websites and make purchases there. At what date and time do they buy? Why with you and not with your competitors? And finally: do they use your products the way you think they do?If you sell nails, I must remind you that you don't just sell nails. You sell what these nails do, which is:
Advertising nails in which you write that they are made of the best materials, laser-sharpened or handmade since 1890 will be of no use, because all nails are similar and such "fiffers" will not increase sales. Advertising about the house you've built or the use of nails will help you sell it.
For Dove, these will be women aged 20-50 who care about their beauty. So what if men also buy Dove products? This is irrelevant, because advertising often reaches a wider group than initially planned. By focusing on specific women, we can reach not only other women, but also men Email List this is a side effect that is most desirable. But that doesn't mean we should direct our message to them.Competitive analysis should also be among your interests. You need to check how they compare to you, how much they sell, how they sell, what they do to advertise, and how well they do it. I'm not saying that you have to follow it, but often competitive analysis allows us to see in which direction it is worth going.
Talk to dog owners and ask what they consider when choosing food. You can also run an information campaign that dry food is suitable for dachshunds, and canned wet food is more suitable for bull terriers. Offer product sets for specific breeds, sell food at parks, and do dog tastings. If you steal the dog's heart, you will steal the owner's heart.
If you've researched your competition, study how people buy your product. If you sell online, check what makes people come to your websites and make purchases there. At what date and time do they buy? Why with you and not with your competitors? And finally: do they use your products the way you think they do?If you sell nails, I must remind you that you don't just sell nails. You sell what these nails do, which is:
Advertising nails in which you write that they are made of the best materials, laser-sharpened or handmade since 1890 will be of no use, because all nails are similar and such "fiffers" will not increase sales. Advertising about the house you've built or the use of nails will help you sell it.