Post by prioty237 on Feb 27, 2024 1:11:25 GMT -8
Create several potential layouts for the content you’ve outlined, then pick one as your starting point. Do all of the above before before hopping into Photoshop or your Landing Page publishing platform. Y’all are doin’ great – 2. You are Ignoring Your Mobile Audience A recent study by the Pew Reserach Center found that one-third of American adults own a smartphone and of that group: “Some 87% of smartphone owners access the internet or email on their handheld, including two-thirds (68%) who do so on a typical day. “ Are you optimizing for mobile? Oopsie daisy! What is your behavior when you hit a landing page that is not optimized for mobile? Do you take action? Probably not. Why? Because not only does the design make the page difficult to read, the call to action is typically not optimized for mobile either. You have to consider the variety of devices where your landing page will be seen, AND the action you’re asking them to take.
Again, balance your design and messaging. The tricky part is Bolivia Mobile Number List you can’t anticipate when people will be using their mobile devices versus their computers. For example, let’s say your landing page goal is to drive sales for your web application. If they hit the page from their mobile device how will they purchase the product? Did you lose a sale just because consumers hit the site on their mobile device and haven’t reached a comfort level with mobile e-commerce? One solution is to create two designs for your landing pages. One that is optimized for mobile devices and one for your typical desktop and/or laptop web browser. When the visitor hits the URL from a mobile device, a redirect sends them to the mobile optimized design that contains a mobile-friendly call to action. Do this next: In your Design Document, copy and then modify your landing page outline to create a complimentary mobile counterpart.
Remember you’re working with a limited screen size so your mobile content outline should look more like this: Headline Image Call to Action – make sure the CTA is within a mobile users comfort zone Y’all are awesome let’s keep rollin’… 3. Letting Your Brand Control the Color Scheme As a designer, it is in my DNA to create color palettes and designs that stay “on-brand”, connect with users on an emotional level, and therefore communicate a strong message. Unfortunately what I think works isn’t always what resonates with visitors. I know, I can’t believe it either, but this is why we test. There is a certain amount of “brand memory” you want to maintain with your visitors. Changing the basics of your brand guidelines is not recommended. However, finding elegant compliments that break out of your defined color scheme is part of the testing process. It is (for me) a difficult task. Seeing what you thought was a perfectly crafted design getting picked apart.
Again, balance your design and messaging. The tricky part is Bolivia Mobile Number List you can’t anticipate when people will be using their mobile devices versus their computers. For example, let’s say your landing page goal is to drive sales for your web application. If they hit the page from their mobile device how will they purchase the product? Did you lose a sale just because consumers hit the site on their mobile device and haven’t reached a comfort level with mobile e-commerce? One solution is to create two designs for your landing pages. One that is optimized for mobile devices and one for your typical desktop and/or laptop web browser. When the visitor hits the URL from a mobile device, a redirect sends them to the mobile optimized design that contains a mobile-friendly call to action. Do this next: In your Design Document, copy and then modify your landing page outline to create a complimentary mobile counterpart.
Remember you’re working with a limited screen size so your mobile content outline should look more like this: Headline Image Call to Action – make sure the CTA is within a mobile users comfort zone Y’all are awesome let’s keep rollin’… 3. Letting Your Brand Control the Color Scheme As a designer, it is in my DNA to create color palettes and designs that stay “on-brand”, connect with users on an emotional level, and therefore communicate a strong message. Unfortunately what I think works isn’t always what resonates with visitors. I know, I can’t believe it either, but this is why we test. There is a certain amount of “brand memory” you want to maintain with your visitors. Changing the basics of your brand guidelines is not recommended. However, finding elegant compliments that break out of your defined color scheme is part of the testing process. It is (for me) a difficult task. Seeing what you thought was a perfectly crafted design getting picked apart.