Post by flora60468 on Feb 24, 2024 20:47:11 GMT -8
Consider these theoretical examples: Good 88% of Americans Will Be Getting a Larger Tax Refund Than Usual This Year! You Could Be One of Them! This is the current control, and it’s doing fairly well: the landing page is gathering leads for a tax preparation software company by offering a free white paper about maximizing your tax refund based on tax law updates. This page is pulling a 25% conversion rate with this headline. Better There are some tiny tweaks that can be made without drastically changing the headline concept or any of the landing page copy: 88% of Americans Will Be Getting a Larger Tax Refund Than Usual This Year! Make Sure You’re One of Them! The “make sure” adds urgency, and “you’re” makes it more personal.
Are You One of the 88% of Americans Getting a Larger Tax Refund Than Chinese Malaysia Phone Number List Usual This Year? By rewording it as a question, this may spark the visitor’s curiosity. 12% of Americans Will Not Be Getting a Larger Tax Refund Than Usual This Year! You Could Be One of Them! Taking the negative view of a positive statistic turns an exclamation into a warning or even an indictment. The point is, ten minutes with a pen and paper to brainstorm different ways to phrase the headline can provide you with 20 options that might improve your landing page conversion. Special Tip: If you’ve hired a pro to write the copy for your landing page, they’ve probably come up with far MORE than twenty headline options in the course of settling on the one you have. .
Messing with colors Your original design may or may not have taken all these factors into consideration. Studies have shown, though, that color has a powerful effect on website visitors. For a nice overview of how various colors affect visitors, take a look at this great infographic, The Anatomy of a Perfect Landing Page, from FormStack (especially the bottom portion, although the whole thing rocks.) Based on those general guidelines, you can make large or small adjustments to the color scheme on your page. As an example, if your product is being presented as time-sensitive, urgent information that can save a visitor a lot of money, (like our tax refund example above,) you may find that a bright red “submit” button or a red headline may convey that sense of urgency better than another color.
Are You One of the 88% of Americans Getting a Larger Tax Refund Than Chinese Malaysia Phone Number List Usual This Year? By rewording it as a question, this may spark the visitor’s curiosity. 12% of Americans Will Not Be Getting a Larger Tax Refund Than Usual This Year! You Could Be One of Them! Taking the negative view of a positive statistic turns an exclamation into a warning or even an indictment. The point is, ten minutes with a pen and paper to brainstorm different ways to phrase the headline can provide you with 20 options that might improve your landing page conversion. Special Tip: If you’ve hired a pro to write the copy for your landing page, they’ve probably come up with far MORE than twenty headline options in the course of settling on the one you have. .
Messing with colors Your original design may or may not have taken all these factors into consideration. Studies have shown, though, that color has a powerful effect on website visitors. For a nice overview of how various colors affect visitors, take a look at this great infographic, The Anatomy of a Perfect Landing Page, from FormStack (especially the bottom portion, although the whole thing rocks.) Based on those general guidelines, you can make large or small adjustments to the color scheme on your page. As an example, if your product is being presented as time-sensitive, urgent information that can save a visitor a lot of money, (like our tax refund example above,) you may find that a bright red “submit” button or a red headline may convey that sense of urgency better than another color.