Post by account_disabled on Feb 18, 2024 19:31:16 GMT -8
But the fact is that when we tested the two headlines against each other, my boring treatment outperformed the version and sold 38.46% more memberships. Landing Page Headline Formulas Tested Click for full-size image From a creative or aesthetic perspective, my treatment sucks! But that doesn’t really matter, because the goal wasn’t to write sexy copy – it was to sell more memberships. In online marketing, the more creative headlines have a tendency to backfire because they often become so clever or advanced that regular people have difficulty understanding them. I’m not saying that .
If data from tests and customer research tells you that the best solution is Buy TG Database the creative one, then by all means – go for it! Landing page optimization is really all about optimizing decisions. Therefore It’s important that you can leave the “artist” on the shelf for a while, so you can assume an analytical approach and focus on giving your potential customers what they need in order to make the right decision.
Conclusion In my experience, from four years of testing and optimizing landing pages, the clear benefit-focused headline generally performs better than ones that focus on loss aversion, creative messaging, and asking questions. But hey, online marketing isn’t an exact science, and I can’t give you any definitive universal answers. It’s all about finding out what works on your landing pages and on your specific target audience. And the best way to do that is through vigorous testing.
If data from tests and customer research tells you that the best solution is Buy TG Database the creative one, then by all means – go for it! Landing page optimization is really all about optimizing decisions. Therefore It’s important that you can leave the “artist” on the shelf for a while, so you can assume an analytical approach and focus on giving your potential customers what they need in order to make the right decision.
Conclusion In my experience, from four years of testing and optimizing landing pages, the clear benefit-focused headline generally performs better than ones that focus on loss aversion, creative messaging, and asking questions. But hey, online marketing isn’t an exact science, and I can’t give you any definitive universal answers. It’s all about finding out what works on your landing pages and on your specific target audience. And the best way to do that is through vigorous testing.