Post by account_disabled on Sept 12, 2023 2:30:04 GMT -8
for example, a text search ad or Shopping product ad when the user performs a Bing search. In the future, these ads will presumably appear in increasing numbers also within Bing's AI chat. In the traditional search results view, the ad is placed at the top and bottom of the organic search results and on the page , and the price of the advertising is determined based on the click, like Google. Bing search results view. From the point of view of the advertiser, however, the most important difference in the advertising of these two search engine giants comes from the search volumes due to their different market shares. Let's look at a couple of examples. Google Ads' forecast of the search volume for example the search term "men's jackets" is 4,400 searches per month in Finland. Google Ads search volume forecast.
Microsoft Advertising's forecast for the same search term in Bing's search, on the other hand, is only 160 searches per month. Bing's prediction of hack volume. This is of course just one example, but it reflects relatively well the differences between search engines in Finnish search terms. Due to smaller search volumes, there are also fewer advertisers on Bing than on Google, especially Phone Number List in the Finnish market, which of course means less competition and thus also a cheaper click price. Advertising on Bing is still considerably more cost-effective than advertising on Google with the same search terms. The differences in click prices can be up to several euros. Due to the consumption of a smaller media budget, conversions are also often significantly cheaper on Bing than on Google. This makes Bing still quite a profitable channel for reaching your target group, even though the search volumes are lower.
Case example: You can get conversions from Bing significantly cheaper than Google As an example, one of our clients, which is one of the leaders in its field and focuses on the acquisition of B2B leads , advertises on both Google and Bing with search terms that are very competitive in Google's search. Due to the tougher competition, the price of a big conversion in Google has been on average up to 70% more expensive than in Bing advertising. Although the amount of traffic and conversions that can be achieved through Bing is usually less than Google, Bing advertising should not be ignored due to its cost-effectiveness as an effective support channel alongside Google Ads. Similarities between Microsoft Advertising and Google Ads Microsoft has certainly previously been aware of Google's dominant share also from the point of view of the advertiser's needs, because over the years it has moved its Microsoft Advertising advertising tool closer and closer to the Google Ads advertising platform.
Microsoft Advertising's forecast for the same search term in Bing's search, on the other hand, is only 160 searches per month. Bing's prediction of hack volume. This is of course just one example, but it reflects relatively well the differences between search engines in Finnish search terms. Due to smaller search volumes, there are also fewer advertisers on Bing than on Google, especially Phone Number List in the Finnish market, which of course means less competition and thus also a cheaper click price. Advertising on Bing is still considerably more cost-effective than advertising on Google with the same search terms. The differences in click prices can be up to several euros. Due to the consumption of a smaller media budget, conversions are also often significantly cheaper on Bing than on Google. This makes Bing still quite a profitable channel for reaching your target group, even though the search volumes are lower.
Case example: You can get conversions from Bing significantly cheaper than Google As an example, one of our clients, which is one of the leaders in its field and focuses on the acquisition of B2B leads , advertises on both Google and Bing with search terms that are very competitive in Google's search. Due to the tougher competition, the price of a big conversion in Google has been on average up to 70% more expensive than in Bing advertising. Although the amount of traffic and conversions that can be achieved through Bing is usually less than Google, Bing advertising should not be ignored due to its cost-effectiveness as an effective support channel alongside Google Ads. Similarities between Microsoft Advertising and Google Ads Microsoft has certainly previously been aware of Google's dominant share also from the point of view of the advertiser's needs, because over the years it has moved its Microsoft Advertising advertising tool closer and closer to the Google Ads advertising platform.